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Social media & branded content generating more sales? Alcohol makers unclear
Launched in Indiain April 2010, the brand was finally gaining some easy and much needed visibility in the crowded Indian market. These are the best of times and the worst of times to sell alcohol in India. The market is growing at anywhere between 20% and 30% annually and a young and upwardly mobile population is drinking more, eager to try new brands and willing to splurge on the latest spirits.
According to a recent report by industry body ASSOCHAM, some 6,700 million litres of alcoholic spirits were sold last year, making India the third largest consumer of grog in the world. And this figure is expected to cross 19,500 million litres by 2015.
London-based research firm The IWSR has forecast that India would overtake Russiato become the second-largest liquor market after China by 2013.Another report by research agency Datamonitor estimates that liquor sales in India
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Jorge Mendes Temperament Worth
Peter Phonetician net worth: British bourgeois and executive with interests in discipline and media, Peter Linksman has a net characteristic of $750 million.
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Power, Influence, and Money: Fortune's Top 40 Under 40 Revealed
Jonathan Mildenhall, Rebecca Fanning, Elissa Patel, Danielle Zloto, Mirco Gros
Jessica Lessin, Julia Hartz, Michelle Masek, Julia Vinyard
Melissa Taunton, Eoin Harrington, Morgan Oliveira
Elizabeth Blecharczyk, Belinda Johnson, Varsha Rao
In the new economy we share everything from clothes to cars, so why not awards? That was the case at Fortune Magazine's fifth annual "40 Under 40" party, held this year at the Airbnb headquarters, where two men shared the top honor as most influential in business.
"They also gave it to another guy. It's a sharing app, so it's all good," joked Brian Chesky, Co-Founder of Airbnb, who shared the number one spot with Uber founder Travis Kalanik.
Fortune says its list of young business leaders is about "power, influence, and entrepreneurial risk-taking," traits every guest at the event seemed to posses. And what guests! Whether it was Danielle Fong, the fascinating young founder of LightSail Energy telling us about the difficulty in funding new green energy initiatives, Marc Benioff noting the success of the recent Dreamforce conference ("An economic boom for the city, $1